Humans first looked up to the sky and started observing it as early as they developed the ability of abstract thinking. It’s been many centuries, even millenniums, since the first man wondered what the stars, the sun and the moon were made of, and what their nature was.  In prehistoric times, when people were only […]

by Christopher McFarland In today’s world it seems like everything boils down to two ideas: real versus rendered! I’m still shocked to look at a magazine, see an interesting image, and then consult with the Internet to find that those “shots” of homes, cars and people are all rendered! I did further research and I […]

Are you ready for your digital Doppelgänger? What would you look like and what kind of business would you conduct? An avatar is a digital character that can carry out duties in a digital world. It does all the moving and you control the character from your remote location. With the Internet projected to be […]

Today’s markets require innovative approaches to improve products presentation which implies increasingly deep involvement of potential customers in the process of new product evaluation and testing. Marketers arrange various trade shows, presentations and expos in attempt to better advertise their brands and give as much info about their products possible. But since the increasingly large […]

Today there is a lot of excitement and buzz around 3D technologies due to the recently introduced innovations in filmmaking and IT industries. This stirs interest in everything within the 3D sphere including an increasingly large number of people all over the world.  This trend is likely to continue for many years to come.  It […]

By Christopher McFarland A few have speculated that WebGL design is becoming a “critical” requirement for all Internet advertisements. I feel that WebGL design is “essential” for all Web experiences: not just for advertisement but also, for general surfing. Google has taken this idea of “essential” to the next level, providing users with an array […]

Have you heard about the Uncanny Valley? This is not a scary movie or a horror story by Stephen King. This is a phenomenon that was first identified by the robotics professor Masahiro Mori in 1970. In layman’s terms this means a kind of glitch in the human brain. When you see an object for […]

It’s been a long time since the first photorealistic painting was created. It appeared in the late 1960s and early 1970s in the United States as a sort of painting genre. The process seems to be quite simple: take a photo, gather information and then create a painting that looks like photograph. Nowadays 3D takes […]

Immersive virtual reality implies the detailed presentation of cyberspace to the user with the maximal use of their sensory organs.  In addition, the simulation of the user’s presence within the virtual cyberspace by means of accurate transmission of their movements. 3D immersion is a very popular trend today. Technologies that blur the line between physical […]

Augmented reality is one of the most exciting innovations in the sphere of 3D technologies of our time. It produces an extremely strong emotional effect on not only average people but also on experts, ultimately making everyone tremble with joy. Many people catch themselves thinking that this technology is something beyond their dreams and this […]