by Christopher McFarland Fall is here, and we all know that means new marketing campaigns. This season, fashion has moved into a new marketing realm: 3D interaction. Two major companies have begun to incorporate 3D technology to display and attract consumers to their newest clothing lines, including shoes, hats and jackets. German-based Adidas AG has […]
by Christopher McFarland My youth was full of cartoons and comics: in all honesty, you could not pull me away from either of these forms of entertainment when I was young. Looney Tunes, Animaniacs, G.I. Joe, and Yogi Bear were at the top of my cartoon list. They were something to talk about—soap operas for […]
by Christopher McFarland The stars, the sand and 3D technology? The city of Angels may be the dream of actors, but it was the dream destination of the tech savvy this week. 3D is flourishing in Hollywood, and it’s not only about the films, but the format. The 5th Annual 3D Summit was held in […]
Humans first looked up to the sky and started observing it as early as they developed the ability of abstract thinking. It’s been many centuries, even millenniums, since the first man wondered what the stars, the sun and the moon were made of, and what their nature was. In prehistoric times, when people were only […]
by Christopher McFarland In today’s world it seems like everything boils down to two ideas: real versus rendered! I’m still shocked to look at a magazine, see an interesting image, and then consult with the Internet to find that those “shots” of homes, cars and people are all rendered! I did further research and I […]
by Christopher McFarland Initially after watching the short film SIGHT, I felt a few different sensations: interest, fear, confusion and outright respect for the art in general. The film was directed by Eran May-raz and Daniel Lazo. The two had a great relationship and you can tell. This piece of work conjures the fears of […]
by Christopher McFarland The 2012 London Olympic Games, what an amazing world event!I have a special place I my heart for the Olympics: I simply feel like I am part of an ancient tradition. Unlike in 776BC, this year the games will be mega-upgraded! We have come a long way since 776BC and the technology […]
Are you ready for your digital Doppelgänger? What would you look like and what kind of business would you conduct? An avatar is a digital character that can carry out duties in a digital world. It does all the moving and you control the character from your remote location. With the Internet projected to be […]
Today’s markets require innovative approaches to improve products presentation which implies increasingly deep involvement of potential customers in the process of new product evaluation and testing. Marketers arrange various trade shows, presentations and expos in attempt to better advertise their brands and give as much info about their products possible. But since the increasingly large […]
Today there is a lot of excitement and buzz around 3D technologies due to the recently introduced innovations in filmmaking and IT industries. This stirs interest in everything within the 3D sphere including an increasingly large number of people all over the world. This trend is likely to continue for many years to come. It […]