London on Fire: 2012 Olympics are technologically driven!

July 27, 2012 4 Comments by 3DBlog

by Christopher McFarland

The 2012 London Olympic Games, what an amazing world event!I have a special place I my heart for the Olympics: I simply feel like I am part of an ancient tradition. Unlike in 776BC, this year the games will be mega-upgraded! We have come a long way since 776BC and the technology will prove all of this. Imagine a photo that will be taken in London able to make it to Australia in a mere 180 seconds! This is futuristic, and we are living it. This 2012 world even is proving itself to be over-broadcasted, over-technologized and purely amazing. Just to whet the appetite of the technologically savvy, check out this link to the Olympic park in London. This map is interactive, 3D, and has a video feed from each location: I could see trash on the ground, I bet we will be able to see sweat on the faces of athletes.

Olympic Park London

BBC will have the rights to broadcast in the UK, however the world will also have a broadcast that will be in depth and very personal. It is estimated the 4.8 billion people will tune in to watch the 2012 games, all accessible thought TV, internet, and mobile devices.

The 2012 London  games will be the first to have a live 3D broadcast of the events. Using “true 3D” cameras, they will record 230 hours of sports! In addition they will record more than 2,500 hours of events to cover the 17 day celebration of sports, which is almost 4 months of coverage!

These Olympic Games are on the verge of virtual amazement when compared to others. Remember Beijing in 2008, everyone was in awe over the Bird’s Nest: It was spectacular, but the audience had to be there in order to get the full effect. London is going for a global phenomenon! To have world access to this event there, new technology out of Japan has been used for the broadcasting.  This new video technology was developed by Japanese broadcasting company NHK, known as Super Hi-Vision.

The feed will be seen to the BBC in the blink of an eye for broadcasting, the world’s first ultra-high definition experience. From there, sent over high-speed data networks to four giant screens around Britain along with two in Japan, and one in the USA. The cables will carry ultra-high definition video; at a resolution of 7680×4320 is 16 times the quality of HD television! “When you see this type of ultra-high definition television, it’s just like looking though a glass window,” said Tim Plyming, the BBC’s Super Hi-Vision project leader.




  1. Harold Gerlock says:
    Tuesday, August 14, 2012 at 2:27pm

    Thanks a ton for this – love the info. Nice blog, well done!


  2. Agripina Khamo says:
    Monday, August 20, 2012 at 2:17pm

    hey there, i have got definitely many thanks for post, wonderful work


  3. Raymond says:
    Monday, October 15, 2012 at 6:20am

    The best 3D is to be there on the spot, I tell you! I’ve been to London this summer and believe me, no 3D could broadcast the atmosphere. But I hope it helped people around the word to have at least a little bit of those feelings


    • 3DBlog says:
      Wednesday, October 17, 2012 at 11:55am

      Thanks, Raymond. I hope once 3D will really broadcast the atmosphere!


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