3D Images are Competition

April 24, 2012 2 Comments by 3DBlog

By Christopher McFarland

A few have speculated that WebGL design is becoming a “critical” requirement for all Internet advertisements. I feel that WebGL design is “essential” for all Web experiences: not just for advertisement but also, for general surfing. Google has taken this idea of “essential” to the next level, providing users with an array of possibilities.

For example if you type in sin(2x) into your Google web browser, not only will you get links that relate to the Google hit, but you will also get a 2D interactive model of the graph. Google uses SVG graphics that allows users to scroll and zoom while looking at the function.

Now Google is pushing that idea into the third dimension. Type in sin(x+y) into your Google browser and it will render a 3D version of the function! This, all using WebGL technology! With this new WebGL addition to the interface, a user can now rotate, zoom and manipulate the 3D rendered graph. These slight changes towards a fully integrated 3D Web have users committing to Google browser and using other browsers less frequently or for other purposes.

As technology observers have stated “IE [internet explorer] now no longer offers everything Google search offers” and this is a major step in the right direction, for Google.

Internet Explorer by Microsoft, in the past, has taken the stance that WebGL is “dangerous” to privacy and they will not incorporate this technology into their browsing experience. Even if WebGL is dangerous, IE is losing users due to this stance on WebGL.

A browser for work and another for play? It seems that users are beginning to switch browsers depending on what function they need. Most users switch from IE to Goggle on the weekends. Therefore, Chrome and Firefox are becoming the choice for “personal” surfing and IE is the default for all work related activities. An Internet research group has found that not only do users switch browsers on the weekend, but also in the USA and Canada users even switch every evening! At work, users will simply browse on IE and as soon as 6pm hits they get on Google Chrome or Firefox. Why is this the case?

Describing this pattern the research group states:

MSIE regularly exhibits peak hours of use from the beginning of the day (EST) towards the lunch hour and early afternoon, seeing its share of the overall web browsing market sit comfortably above 50% during this time period. Chrome on the other hand sees a pickup in usage later in the afternoon, and eventually maxing out in the later hours of the day as people get out of work and the evening progresses.

For web-developers this has a different ring to it. Even though IE has a larger share of the market, users are switching when they are not constrained by corporate policies. Web-developers need to realize that users are switching browsers because they are not getting the “full effect” of the web using Internet Explorer. For anyone who is on the fence about WebGL, we can clearly see that there is a trend: more people are using Chrome, a more modern browser, for personal use or when they are having fun. So, it is important to realize that the customer wants a “full” web experience when surfing in private, but when dealing with companies, a limited Internet is something people deal with.


  1. John says:
    Wednesday, April 25, 2012 at 9:15am

    Nice article. Though I am not using WebGl I don’t think that IE browser is convenient and user-friendly. It’s good that we have Firefox and Chrome.


  2. 3DBlog says:
    Monday, April 30, 2012 at 11:04am

    John, thanks for your comment.
    Browser preferences are very individual and it’s good that we have a choice!


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